+21% Day-30 Retention

Built a fast-paced casual restaurant game that improved retention and monetization readiness.

Delivered a reward-driven gameplay progression system with smoother pacing and better user stickiness.

Project: Cooking Team Restaurant

GameCasualSimulation

Executive Summary

A quick leadership snapshot of platform scope, delivery approach, and measurable outcomes.

Industry

Gaming / AR/VR

Platform

Mobile

Tech Stack

Unity, C#, Game Analytics

Result

+21% Day-30 Retention

Timeline

11 weeks

Service Category

Game Development

Type

Client Project

Problem

Client Background

The game required stronger progression depth and monetization-ready loops for long-term player value.

Critical Risk Area

Players were not staying long enough to reach monetization-friendly progression stages.

Early-level churn
Weak progression pacing
Underperforming monetization hooks

Solution

Delivery Outcome

We redesigned pacing, upgrade paths, and economy balance to increase progression motivation.

Why this approach

Casual simulation games depend on a balanced reward economy and clear progress loops.

Progression economy

Level pacing updates

In-game store optimization

Retention event tracking

Process

How we made key decisions, handled technical complexity, and applied engineering expertise to deliver measurable outcomes.

Product & Architecture Decisions

Externalized economy variables for rapid balancing
Implemented live tuning hooks for progression pacing

Technology Selection Reasoning

Unity and C# for game and economy loop control
Telemetry events for retention and conversion diagnostics

Complexity Managed

Reduced churn in early progression
Improved purchase prompt timing without harming UX

System Design Approach

Shipped progression and economy updates in controlled waves with cohort-based performance validation.

Engineering Highlights

Key technical decisions that enabled production-grade reliability, maintainability, and system scale.

Backend Architecture Design

Externalized economy variables for rapid balancing

API Integrations

Implemented robust API integrations with explicit contracts, retries, and monitoring hooks.

Performance Optimization

Optimized critical execution paths to improve response times and reduce operational overhead.

Scalability Considerations

Day-30 Retention: 14.5%

Data Processing Workflows

Built reliable data processing workflows with validation and observability across execution stages.

Tech Stack

A modern technology stack selected to maximize performance, scalability, and delivery speed.

Our stack is selected for reliability, maintainability, and production scale.

Core Stack

Unity

Game Analytics

Cloud Save

Supporting Tools

We also work with a wide range of modern technologies based on project requirements.

Live OpsIAP SDKPush NotificationsA/B Testing

Infrastructure / Workflow

Git

GitHub

GitLab

CI/CD

Code Reviews

Agile

Testing & QA

Results

Measured outcomes across efficiency, scalability, and system performance improvements.

Efficiency

+21%

Day-30 Retention

Automation

+16%

IAP Conversion

Scalability

+19%

Session Frequency

Day-30 Retention

Before

12%

After

14.5%

IAP Conversion

Before

2.5%

After

2.9%

Sessions/Week

Before

4.1

After

4.9

Business Impact Snapshot

Improved day-30 retention by 21% and increased in-game purchase conversion by 16%.
Cooking Team Restaurant gained stronger long-term engagement and healthier monetization outcomes.

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