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+34% Week-4 Retention

Launched an AR-powered mobile game with smooth cross-platform gameplay and immersive interaction.

Delivered an engaging AR gameplay experience with stable performance across devices.

Project: MinesweepAR

ARGamingMobile

Executive Summary

A quick leadership snapshot of platform scope, delivery approach, and measurable outcomes.

Industry

Gaming / AR/VR

Platform

iOS, Android, AR

Tech Stack

Unity, AR Foundation, C#

Result

+34% Week-4 Retention

Timeline

12 weeks

Service Category

AR/VR

Type

Client Project

Problem

Client Background

The product needed a mobile AR game experience that stayed responsive on mid-range devices while preserving immersion.

Critical Risk Area

Early prototypes had unstable frame rates and inconsistent AR interactions, reducing repeat gameplay.

  • Performance drops during AR rendering
  • Inconsistent interaction fidelity across devices
  • Retention decline after first session

Solution

Delivery Outcome

We engineered a performance-first AR game loop with optimized scene loading, interaction controls, and progression design.

Why this approach

Retention in AR games depends on smooth motion and intuitive controls, so we prioritized frame stability and responsive interaction.

AR scene pipeline

Progression and reward logic

Cross-platform controls

Gameplay analytics events

Process

How we made key decisions, handled technical complexity, and applied engineering expertise to deliver measurable outcomes.

1

Product & Architecture Decisions

  • Used modular gameplay scenes to reduce memory pressure
  • Added adaptive quality levels by device capability
2

Technology Selection Reasoning

  • Unity stack for AR scene orchestration
  • React Native companion layer for shared mobile shell
3

Complexity Managed

  • Improved AR marker reliability in variable lighting
  • Reduced startup latency on lower-memory phones
4

System Design Approach

Shipped a playable core loop first, then tuned AR interaction and retention mechanics through telemetry-driven updates.

Engineering Highlights

Key technical decisions that enabled production-grade reliability, maintainability, and system scale.

Backend Architecture Design

Used modular gameplay scenes to reduce memory pressure

API Integrations

Implemented robust API integrations with explicit contracts, retries, and monitoring hooks.

Performance Optimization

Reduced startup latency on lower-memory phones

Scalability Considerations

Used modular gameplay scenes to reduce memory pressure

Data Processing Workflows

AR scene pipeline

Tech Stack

A modern technology stack selected to maximize performance, scalability, and delivery speed.

Our stack is selected for reliability, maintainability, and production scale.

Core Stack

Unity
AR Foundation
C#
React Native

Supporting Tools

We also work with a wide range of modern technologies based on project requirements.

FirebaseARKitARCoreAnalytics

Infrastructure / Workflow

Git
GitHub
GitLab
CI/CD
Code Reviews
Agile
Testing & QA

Results

Measured outcomes across efficiency, scalability, and system performance improvements.

Efficiency

+34%

Week-4 Retention

Automation

+29%

Average Session Length

Scalability

99.2%

Crash-Free Sessions

Day-7 Retention

Before

22%

After

30%

Avg. FPS

Before

38

After

57

Session Drop-offs

Before

19%

After

10%

Business Impact Snapshot

  • Increased week-4 retention by 34% and boosted average session length by 29%.
  • MinesweepAR launched with stable cross-platform gameplay and stronger player retention from the first release cycle.

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