+37% Monthly Active Users

Built a cross-platform mobile app that improved community engagement and repeat activity.

Launched a scalable mobile experience designed for daily engagement and long-term user retention.

Project: WEDO 80

MobileCommunityEngagement

Executive Summary

A quick leadership snapshot of platform scope, delivery approach, and measurable outcomes.

Industry

SaaS / Startup

Platform

iOS, Android

Tech Stack

React Native, Flutter, Firebase

Result

+37% Monthly Active Users

Timeline

14 weeks

Service Category

Mobile Apps

Type

Client Project

Live Product

Explore the live project surfaces across web and app platforms.

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Problem

Client Background

WEDO 80 needed a reliable cross-platform app experience with stronger engagement and retention patterns.

Critical Risk Area

Product momentum was limited by weak retention and inconsistent mobile performance.

Inconsistent behavior across iOS and Android
Low repeat weekly engagement
Slow release cycles

Solution

Delivery Outcome

Delivered a unified cross-platform app with smoother navigation, performance tuning, and retention-driven features.

Why this approach

User retention growth required both technical stability and stronger engagement loops.

Cross-platform app shell

Engagement prompts

In-app progression

Push notification workflows

Process

How we made key decisions, handled technical complexity, and applied engineering expertise to deliver measurable outcomes.

Product & Architecture Decisions

Shared core app modules across iOS/Android for speed and consistency
Added feature-flagged rollout for safer release cycles

Technology Selection Reasoning

React Native and Flutter-compatible architecture patterns
Firebase and analytics for retention instrumentation

Complexity Managed

Reduced crashes across lower-end Android devices
Improved interaction responsiveness in high-frequency screens

System Design Approach

Shipped core navigation and engagement modules first, then iterated on retention mechanics post-launch.

Engineering Highlights

Key technical decisions that enabled production-grade reliability, maintainability, and system scale.

Backend Architecture Design

Shared core app modules across iOS/Android for speed and consistency

API Integrations

Implemented robust API integrations with explicit contracts, retries, and monitoring hooks.

Performance Optimization

Optimized critical execution paths to improve response times and reduce operational overhead.

Scalability Considerations

MAU: 24.6k

Data Processing Workflows

Built reliable data processing workflows with validation and observability across execution stages.

Tech Stack

A modern technology stack selected to maximize performance, scalability, and delivery speed.

Our stack is selected for reliability, maintainability, and production scale.

Core Stack

React Native

Flutter

Firebase

Node.js

Supporting Tools

We also work with a wide range of modern technologies based on project requirements.

SwiftKotlinAnalyticsPush Notifications

Infrastructure / Workflow

Git

GitHub

GitLab

CI/CD

Code Reviews

Agile

Testing & QA

Results

Measured outcomes across efficiency, scalability, and system performance improvements.

Efficiency

+37%

Monthly Active Users

Automation

+31%

Session Repeat Rate

Scalability

-42%

Crash Rate

MAU

Before

18k

After

24.6k

Weekly Repeat Sessions

Before

1.9

After

2.5

Crash Incidents

Before

2.4%

After

1.4%

Business Impact Snapshot

Increased monthly active users by 37% and improved session repeat rate by 31%.
WEDO 80 achieved stronger user retention and a more stable release foundation across platforms.

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